The beauty box business unveiled its UK pop-up store this week, which will be open for three months to give the online retailer a taste of the UK’s bricks-and-mortar market.

This is the business’ third foray into offline retail after permanent store openings in New York and Paris.

While for online retailers such as Boohoo.com going offline doesn’t hold much appeal, Sachs explains that for Birchbox it is a bet that has paid off.

The online retailer has found that shoppers that go into its New York store have a three-time higher lifetime value for the brand.

The beauty box subscription business has kept its online origins at the forefront of its Carnaby Street pop-up, and allows shoppers to ‘build their own Birchbox’ of five sample-size beauty products for £15.

The stock, which includes sample and full-sized products, comprise of the retailer’s 100 best-selling products online and is organised by product rather than brand.

The UK is the business’ fastest-growing market and Birchbox’s three-month stint on Carnaby Street is intended to help the brand form its expansion strategy here and how much of a role bricks-and-mortar retail should play in it.