The Very Group has added Estée Lauder to its portfolio as it expands its selection of premium beauty brands.
The new partnership aims to bolster its online beauty offering and will feature 440 products across skincare and makeup, including some of Estée Lauder’s hero products.
The addition of the luxury brand forms part of Very’s commitment to offering more premium beauty across skincare, makeup, haircare, fragrance and wellness.
Demand for premium beauty continues to grow, and alongside Estée Lauder, Very has expanded its Korean beauty collection and rolled out seasonal beauty boxes. Both spring and summer boxes sold out in just days.
The Very Group chief customer and commercial officer Sam Wright said: “Our new partnership with Estée Lauder is an exciting step in the evolution of our beauty offering.
“The category has been in continuous annual growth for more than five years, and bringing Estée Lauder into the range reflects our commitment to introducing sought-after, premium brands that deliver quality. We have no doubt the new range is going to be well received by our customers.”
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