The Perfume Shop hails ‘best ever’ Christmas with record number of bottles sold

The Perfume Shop fascia Bluewater

The Perfume Shop has hailed the resilience of perfume as a gifting category after it sold a record number of bottles over the Christmas trading period.

The retailer said it sold more than 1.77 million bottles of perfume between November 28 and December 24 despite Royal Mail strikes and the cold weather snap – the best Christmas trading performance in its 30-year history.

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