The Perfume Shop is putting a prize freeze on 138 of its bestselling fragrances until 2024.

The specialist fragrance retailer said it was “committed to continuing supporting customers” during the cost-of-living crisis.

The price-freeze products include 15 items available at £10 or under and 70 products available at £25 or under with 53 brands included such as Burberry, Givenchy, Ralph Lauren and Calvin Klein.

The Perfume Shop also has a VIP rewards club with over 4.5 million members who can claim an extra 10% off on all prize-freeze lines.

Managing director Gill Smith said: “We launched our price-freeze commitment last October and by extending it to include even more top brands until 2024 we hope that our customers can treat friends, family or themselves with the knowledge that our prices won’t change.

“We know our customers will be looking to purchase perfumes in the lead-up to Mother’s Day and Father’s Day, so we’ve made sure we have lots of options to choose from across different price points.”