The Hut Group has bolstered its haircare offer by acquiring French luxury haircare and wellbeing brand Christophe Robin.
The group acquired Christophe Robin, which stocks more than 70 products across 10 ranges, for an undisclosed sum.
Christophe Robin products will continue to be sold on its own brand website, as well as on The Hut Group subsidiary Lookfantastic.com.
Christophe Robin, which was founded in 1999, has recorded 40% sales growth for the last two consecutive years.
The Hut Group’s boss Matthew Moulding said: “Christophe Robin products are a perfect addition to THG’s portfolio of brands, with a strong ethos and positioning within the haircare market.
“We will leverage our world-class e-commerce platform, THG Ingenuity, and our global marketing structure to take the brand to new customers across the world. Natural beauty products are continuing to take the industry by storm and combined with the brand’s expertise in luxury haircare, this is an exciting time for us to invest in the brand, product development and people, to deliver the next stage of growth.”