​The Fragrance Shop to open flagship on Oxford Street

The retailer plans to open more stores next year

The Fragrance Shop will open its newest flagship at 70-88 Oxford Street this summer.

The retailer said this is “a vote of confidence in Oxford Street’s future” in what will be its first store on the shopping street.

Year-to-date sales on Oxford Street are up 56% compared with 2021, aided by the Elizabeth Line, according to the New West End Company. 

 

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