Beauty retailer The Fragrance Shop posted a 4% jump in like-for-likes over the Christmas period, as it posted a total sales rise of 14.2%, while maintaining margins.

The Fragrance Shop said the strong trading in the five weeks to January 5, was a result of new online services such as click-and-collect and its sample service, try-before-you-buy.

The Fragrance Shop said it maintained margins and grew profit in the period.

The Fragrance Shop chief executive Sanjay Vadera said the retailer’s ability to give “best value” on the most popular brands has been key to growing sales for busy customers with less money to spend due to the economic circumstances.

Vadera added he is looking to grow the retailer’s store estate from the current 148 stores. Vadera announced last year he plans to open 100 more stores in the next five years.

He said: “At a time when many are shunning traditional bricks and mortar retailing in preference of online solutions, we are successfully combining the two.

“We continue to look for prime retail locations across the UK that can accommodate new store openings in order to capitalise on what are favourable dynamics in the fragrance market.”