The Disruptors: The wellness brands turning relaxation into revenue
The latest instalment of Retail Week’s series The Disruptors shines a spotlight on the wellness brands making waves in the health and beauty sector.
Prior to the onset of the coronavirus pandemic, the mantra of many consumers was simply: ‘Treat yourself’. However, following a year and a half of turbulence, uncertainty and an increasing focus on mental health and wellbeing, shoppers are increasingly spending on products that celebrate a new motto: ’Take care of yourself’.
The wellness trend exploded during the Covid-19 crisis as consumers battled with long spells at home, focusing on building their immunity, honing skincare routines and finding new ways to relax.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.