The Body Shop: what went wrong and who will buy it?

Body Shop Birmingham

Days after The Body Shop said it was “fundamentally reassessing every aspect of its business” after a streak of dwindling profits, its Brazilian parent company Natura &Co announced that it was exploring “strategic alternatives”, including a potential sale of the business.

While Natura in a statement said that “there can be no assurance that this process will result in a sale”, the news came as a surprise to many, especially at a time when the health and beauty category has been the most resilient despite economic headwinds.

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