The Body Shop generated a 9.1% increase in group operating profit to €77.5m (£66.6m) last year when it revamped the brand and stores.

In the year to December 31, 2012 the beauty retailer, owned by L’Oreal, delivered like-for-like sales up 4.9%, while total sales grew 11.4%.

L’Oreal said: “2012 was a year of acceleration for The Body Shop.

The Body Shop achieved dynamic sales in the Middle East and in south-east Asia, while recording solid scores in Europe.”

L’Oreal added that The Body Shop experienced a “strong increase” in e-commerce activity. L’Oreal did not break down UK figures.

In the year the ethical retailer launched its Beauty with Heart campaign, unveiling model Lily Cole as the face of the brand in a bid to reengage with a younger consumer. It also began rolling out its new ‘Pulse’ store design in March, starting with its London Oxford Street flagship store.