The Body Shop has become the first global beauty brand with 100% vegan product formulations certified by The Vegan Society.
The bath and body retailer’s entire product formulation portfolio across all ranges including skincare, body care, haircare, makeup and fragrance has been certified by The Vegan Society.
The retailer said the move responds to growing consumer demand as the vegan cosmetics industry is predicted to grow at a compound annual growth rate of 6.31% between 2023 and 2028. The sector is estimated to reach $24bn (£19bn) by 2028, according to the Global Vegan Cosmetics Market Outlook Report, with over one in 10 young people saying that veganism is an important factor in their health and beauty purchase decision.
The Body Shop chief executive Ian Bickley said: “We did it. Every single product formulation from The Body Shop is now certified by The Vegan Society. We know that vegan beauty matters to millions of people around the world and we’ve worked tirelessly to achieve this huge milestone.
“We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”
The Vegan Society business development director Chantelle Adkins said: “Today we are extending a massive congratulations to The Body Shop for achieving 100% of their product formulations being vegan and certified with The Vegan Society’s vegan trademark.
“This has been a massive project for them and showcases their commitment and dedication to vegan beauty. We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry.”