Superdrug reports strong Christmas sales as customers return to high streets


Superdrug has posted strong Christmas sales driven by customers returning to bricks-and-mortar stores, strong demand for fragrance and cosmetics products, and the launch of a new marketplace.

The health and beauty retailer posted a 16% increase in like-for-like sales for the five weeks ending December 31, 2022.

Superdrug cited an integrated offline and online experience that “better served customers’ needs” and a recently launched marketplace as reasons for its strong performance.

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