Superdrug is launching a new baby range which will see the retailer offering ‘hundreds’ of new products in-store and online.

Brands including Childs Farm, Paddy’s Bathroom, Nuby and Kiddylicious will be sold by the retailer from tomorrow. Superdrug is also expanding its online shop with items available for home delivery and store collection.

The retailer has also announced a tie-up with nursery specialist Clair De Lune to sell a range of products on consignment with the brand.  Superdrug will also provide parenting advice written by baby and healthcare experts.

As part of the launch, Health & Beautycard members will receive 10% off their shopping when they spend £5 or more on baby products.

Superdrug buying director Simon Comins said: “The launch of Baby at Superdrug will help ensure we are offering mums and dads the best offer on the high street - at the best price. Our aim is to help parents with the products and advice they need every step of the way.”

In April, the AS Watson-owned retailer revealed it was planning to open 100 new UK stores over the next three years.