Superdrug drafts in Jack Monroe over cost-of-living crisis
Superdrug has frozen the prices of 30 more of its own-brand products and launched a partnership with food blogger and activist Jack Monroe.
The health and beauty specialist has now locked prices on 130 of its own-brand products including toothpaste, deodorant and cleansing wipes, while its partnership with Monroe, also known as the Bootstrap Cook, will focus on keeping personal care products affordable.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.
