Grocer Ocado has opened its first Fabled store in London’s West End in conjunction with women’s magazine Marie Claire.
The two-floor, 7,200 sq ft space on Tottenham Court Walk – a new retail and leisure destination on London’s Tottenham Court Road – stocks a selection of beauty and wellness products with in-store counters from Nars, Urban Decay, Estée Lauder, Benefit, Clinique, Chanel and Lancôme.
Other brands stocked include Tom Ford, Acqua di Parma, GHD, Foreo, Eight & Bob, La Mer, Bobbi Brown, Glo & Ray, Delilah and Perricone MD.
A transactional website – Fabled.com – has also launched this month.
It is Ocado’s second bricks-and-mortar shop. The retailer’s only other store, its Paws and Purrs shop in Stoke Newington, is dedicated to its Fetch pets business.