Beauty brand Glossier has revealed its first permanent base in London, opening its first international flagship in the oldest building in Covent Garden.
Previously, the direct-to-consumer brand opened pop-up stores in London – most recently in 2019 with the shop attracting 100,000 visitors in the first 10 weeks of opening. The company had planned to extend the opening of the pop-up for the whole of 2020 but due to the pandemic, it was forced to close.
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