Store gallery: Glossier unveils first international flagship in Covent Garden

Glossier London outside of building

Beauty brand Glossier has revealed its first permanent base in London, opening its first international flagship in the oldest building in Covent Garden.

Previously, the direct-to-consumer brand opened pop-up stores in London – most recently in 2019 with the shop attracting 100,000 visitors in the first 10 weeks of opening. The company had planned to extend the opening of the pop-up for the whole of 2020 but due to the pandemic, it was forced to close.

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