Skincare brand Elemis is set to open its first standalone store in Seven Dials this spring, strengthening its foothold as a “forerunner in providing premium skincare”.

ELEMIS products

Elemis skincare is joining an eviable cohort of beauty and wellness retailers at Seven Dials

The British wellness and skincare brand will open its first standalone retail store at 23 Monmouth Street in London, joining other premium beauty, fragrance and wellness retailers on the street, including Aēsop, Byredo, Deciem, Fresh, Kiehl’s, Miller Harris, Le Labo and Trudon.

Elemis’ new 1,000 sq ft space will feature the brand’s “thoughtfully formulated range of skincare” designed to deliver “maximum efficacy and help protect, restore, and renew skin health.”

Susan Harvey, Elemis UK general manager, said: “We are hugely excited to announce that we will be opening our first Elemis London retail store in Covent Garden this spring.

“Since Elemis’ inception over 30 years ago, we have garnered global renown and established ourselves as forerunners in providing premium skincare, and the launch of our new standalone store in iconic Seven Dials will allow us to continue to deliver this. We look forward to welcoming our community, delivering an experience like no other, and empowering them as they embark on their skin wellness journey.”

Michelle McGrath, executive director at Shaftesbury Capital said: “Shaftesbury Capital is delighted to be welcoming iconic British wellness brand, Elemis, to Covent Garden’s Seven Dials neighbourhood this spring.

“Welcoming yet another London debut from a sector-leading brand is a testament to Shaftesbury Capital’s commitment to creating a thriving destination which hosts a unique blend of internationally renowned and independent brands, innovative concepts and industry firsts.”