Sephora to open four new UK stores this year

As part of the spate of new store openings, the global beauty powerhouse has announced plans to open its first-ever Scottish stores, including a 4,961 sq ft store in St James Quarter, Edinburgh, on July 9, followed by a second in Silverburn, Glasgow, on August 13.

Two new Central London stores have also been announced, with a store on Carnaby Street and another by Old Spitalfields Market, both due to open in July.

Both Scottish stores have been promised a line of popular selective brands such as Rhode, Merit Beauty, Makeup by Mario, and Tower 28, followed by close to 500 more well-known beauty brands.

Despite Sephora’s well-known large store format, the brand has been listening to customer feedback and is excited to introduce its brand new ‘Boutique’ style shops to London. 

The retailer said the boutique formats would offer customers a premium beauty experience, while allowing them a “‘pop-in’ experience reminiscent of the UK’s high-street culture”. 

Sephora UK managing director Sarah Boyd said: “This summer marks a major milestone in Sephora UK’s journey as we continue to bring our unique beauty experience to more communities across the country.  

“We’re incredibly excited to be opening our first stores in Scotland, giving beauty lovers access to some of the world’s most sought-after brands and exclusive products for the very first time.

“At the same time, we’re proud to be introducing our new boutique format in London,  a concept shaped directly by customer feedback and designed to complement the way people shop today. 

“Whether customers are looking for a destination beauty experience or a quick beauty discovery on the go, our ambition remains the same – to inspire, educate, and empower through an inclusive and innovative retail experience. 

“We can’t wait to welcome customers through our doors and celebrate what promises to be a true Sephora summer.”