In partnership with agency Digitas, the Sephora x TikTok Incubator Program will connect TikTok creators to beauty brands from Sephora’s Accelerate programme to help them learn social content strategies through a series of training modules.

A total of 12 brands including Topicals, Eadem and Hyper Skin from the 2021 Sephora Accelerate cohort will have the chance to create partnerships with content creators on the social media platform.