Next acquires Fabled beauty brand from Ocado

Stores Fabled Marie Claire 6

Next has bought Marie Claire Beauty Limited from Ocado in a deal that is guaranteed to net a minimum of £3m for the online grocer and technology company.

Marie Claire Ltd owns the Fabled brand and website and operates a Fabled by Marie Claire premium beauty store in central London. Since its launch in 2016, Fabled has grown to offer over 250 different beauty brands.

Next’s acquisition comes at the end of an eight-month collaboration, whereby the retailer now sells over 100 beauty brands on its website through Fabled, including Estée Lauder, Clinique and L’Occitane.

Next boss Lord Simon Wolfson said the acquisition of Fabled presented the retailer with an opportunity to “develop an extensive premium beauty business supporter by our online and retail platform”.

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