Holland & Barrett is trialling an in-store concession with WHSmith Travel featuring a range of health, beauty and wellness products.
The health retailer has opened three concessions in WHSmith Travel stores at Gatwick Airport, Heathrow Airport and Euston Station.
The tie-up will feature a range of Holland & Barrett’s own-brand health, beauty and wellness products suitable for shoppers who are travelling.
Ranges on offer include beauty lines Pip & Pod and VitaSkin as well as wellness range Expert Sleep, alongside a selection of sun care, protein powder, gut health support supplements, collagen, energy support products and a range of natural remedies for travel anxiety.
Holland & Barrett commercial growth director Lisa Tookey said: “We’re always looking for new ways we can make wellness a way of life for even more people and we’re delighted to be working with WHSmith to bring a selection of our range to travellers.
“Our aim is to test and learn through this pilot to understand how we might offer Holland & Barrett’s range of wellness products in travel locations in the future.”
- Never miss a story – sign up for Retail Week’s breaking news alerts
No comments yet