Feelunique.com is expecting to generate £40m turnover in its full-year figures, as it aims to become a £100m retailer within the next two years.

The online health and beauty retailer, which was bought by Palamon Capital in partnership with Sirius Equity in December last year triggering a three-year business plan, generated sales up 29% to £34.5m for the year to the end of March 2013.

Feelunique.com co-founder and chief executive Aaron Chatterley said: “We’re hoping to be very, very close to £100m by the end of year three.

“We’ve spent an enormous amount of money this year and there is an element of risk so hopefully we’ve made the right decisions.”

Chatterley said the business is focusing on UK growth, which it will generate through brand awareness,  by “substantially” investing in more TV advertising and adding new premium brands.

Chatterley said it has been an “investment year” and it had ploughed £3.5m into the company this year as it rebranded, relaunched its website last month transferring it to a responsive design system, translated its website into French and German and overhauled its ERP system. It also added to its marketing and technical teams.