Pureplay beauty brand Feelunique has posted its first annual profit off the back of strong sales and customer growth.
For the 12 months to March 29 2021, the retailer reported EBITDA of £2.5m, a £7.5m increase on the previous year.
Total sales for the retailer also grew 26% to £103.5m, driven by a strong increase in active customers. Sales soared 42% to 1.3 million during the period.
Feelunique’s retail sales grew 24.4% for the period, while sales on its third-party marketplace channel soared 695%.
During the period the retailer added 660 new brands and more than 16,000 new products to its platform, including Jo Malone, Molton Brown and Olaplex.
The retailer said its platform was now live in the UK, US, Germany and France, offering customers more than 800 brands and 12,000 products, and accounted for 2% of its total sales.
Feelunique chief executive Sarah Miles said: “We are really pleased to have achieved a record performance during the 2021 financial year, underpinned by strong growth in our retail channel and outstanding progress in our rapidly expanding Marketplace proposition.
“This performance reflects our core strengths, namely our customer proposition, proprietary technology, and people. I would like to take this opportunity to thank everyone at Feelunique for their outstanding commitment, skill and flexibility during the financial year.
“During the period we maintained our focus on enhancing the customer proposition by both expanding our brand relationships and driving continued improvements to the user experience. These initiatives were supported by ongoing investments in our proprietary platform to strengthen the foundations for Feelunique’s long-term and sustainable growth.
“We are well-positioned to further capitalise on the structural growth in ecommerce penetration in the beauty market and accomplish our long-term growth objectives both in the UK and internationally.”
Miles recently spoke with Retail Week outlining her plans to make Feelunique “a real destination for beauty” post-pandemic, despite competing in an increasingly crowded online market.
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