Boots sells Lovehoney products in new sexual pleasure category

Boots

Boots has partnered up with several adult toy and sexual health retailers for the launch of its new sexual pleasure and wellbeing category.

The health and beauty retailer will stock Lovehoney and So Divine adult toys online and in a selection of bricks and mortar locations.

In a bid to “normalise sexual wellbeing” Boots will also be stocking a new range of vegan-friendly condoms by online condom subscription service Hanx and offering fertility support.

Ava Women – a device worn when you sleep that detects your fertile window – is available in over 400 Boots stores and Ferti-lily – a conception cup that helps increase your chances of getting pregnant can be purchased online at Boots.com

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.