Boots has partnered up with several adult toy and sexual health retailers for the launch of its new sexual pleasure and wellbeing category.
The health and beauty retailer will stock Lovehoney and So Divine adult toys online and in a selection of bricks and mortar locations.
In a bid to “normalise sexual wellbeing” Boots will also be stocking a new range of vegan-friendly condoms by online condom subscription service Hanx and offering fertility support.
Ava Women – a device worn when you sleep that detects your fertile window – is available in over 400 Boots stores and Ferti-lily – a conception cup that helps increase your chances of getting pregnant can be purchased online at Boots.com
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