Boots launches marketing agency to supercharge brand partners’ campaigns

Boots sign on red brick wall

Boots has launched a new media and marketing service to help third-party brands deliver personalised campaigns to customers.

The Boots Media Group will allow the retailer’s supply partners to create targeted advertising campaigns based on data from Boots’ Advantage Card loyalty scheme, which has 17 million active members shopping at 2,300 stores and online. 

Boots said the new service will help brands “maximise ROI” on advertising spend by giving brands the ability to reach their target customers across Boots’ digital platforms, stores and other third-party channels including on social media.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.