Boots freezes prices on 1,500 products as cost-of-living crunch intensifies
Boots has committed to locking the prices of its most regularly purchased own-brand product lines in a bid to “reassure” shoppers amid the growing cost-of-living crisis.
Boots is freezing the prices of more than 1,500 of its own-label products until at least the end of this year as part of its Price Lock Promise.
Products included in the price freeze will span a number of categories, ranging from toiletries and health to wellness and beauty, with a focus on the lines shoppers buy most regularly.
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