Boots’ focus on value delivers strong Christmas performance

Boots store sign

Boots’ focus on value has paid off this Christmas as it posted an 8.7% increase in like-for-like sales for the three months to November. 

The health and beauty giant marked its seventh consecutive quarter of sales growth and market share gain, on top of 16.3% growth last year, which it credited to its focus on value and a record-breaking Black Friday. 

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