Boots extends Price Advantage scheme to online and more products

Boots storefront with people walking past

Health and beauty giant Boots has bolstered the number of products available to members of its Price Advantage loyalty programme and launched it online.

The extension of the programme – which gives Advantage cardholders exclusive access to lower prices – comes as the cost of living climbs. It is being backed with a dedicated marketing campaign, the biggest ever promoting the Boots Advantage card. 

The scheme made its debut in January when 150 products were available in store. Another 300 products, in categories including baby, beauty and health, have now been added to coincide with the online launch.

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