Boots adds Charlotte Tilbury Beauty to its portfolio

The brand will roll out to 31 Boots stores on July 3, as Charlotte Tilbury Beauty is among the most searched-for brands across Boots.com and attracts thousands of searches each month.

The brand will launch in locations such as Derby, the Isle of Wight, and Aberdeen for the first time, and the partnership with Boots aims to make it more accessible to customers.

Dedicated Charlotte Tilbury Beauty counters will bring the brand to life, featuring bookable beauty services, personalised consultations and immersive storytelling. It will also have a range of over 500 products across makeup, skincare, and fragrance in-store. 

Research from Boots and Charlotte Tilbury Beauty also reveals that 75% of customers choose to purchase in-store after first finding a product or brand online. Another 87% said they value tailored advice when shopping for beauty products, and 80% actively seek in-store beauty experiences.

Boots director of luxury beauty and cosmetics Alice Rafferty said: “We are delighted to welcome Charlotte Tilbury Beauty into 31 Boots stores nationwide. Our customers have long been asking for Charlotte Tilbury, and we are incredibly proud to bring one of the world’s most influential beauty brands to even more communities across the UK.  

“Our stores are designed to be immersive spaces where beauty discovery meets expert advice, and this launch further strengthens our premium offering. It reflects our commitment to giving customers access to the most exciting and sought-after brands, combined with the trusted expertise they expect from Boots.” 

Charlotte Tilbury, sole founder of the brand, said: “My mission has always been to empower everyone, everywhere to feel and look like the most beautiful, confident versions of themselves. I am so thrilled that we are now bringing Charlotte Tilbury into select Boots stores across the UK this summer – joining forces with another great British beauty icon that customers know, love and trust.”