Boohoo unveils first beauty brand with cruelty-free pledge

Boohoo beauty products on a pink background including The Pomade, the Brow Gel and a double-sided make-up brush

Boohoo has launched its own beauty brand, marking the latest step in the online fashion retailer’s quest to become a “one-stop-shop for all things fashion, beauty and lifestyle”.

The beauty range, which will comprise 50 products, is made with vegan formulas and is cruelty-free.

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