Asos expands health and beauty offer with new ranges

Selection of beauty brands stocked by Asos on a bathroom shelf

Asos has expanded its Face + Body range, exceeding more than 200 brands by the end of May as “viral trends and products drive demand”.

The retailer has confirmed it will add brands including Malin + Goetz, Megababe and The Beauty Crop among others to its online offering.

Asos said the expansion of its Face + Body offering follows a hike in demand as a result of “viral TikTok trends”, according to its own research.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.