Asos expands health and beauty offer with new ranges

By Chloe Mills2023-03-23T15:56:00

Selection of beauty brands stocked by Asos on a bathroom shelf

Asos has expanded its Face + Body range, exceeding more than 200 brands by the end of May as “viral trends and products drive demand”.

The retailer has confirmed it will add brands including Malin + Goetz, Megababe and The Beauty Crop among others to its online offering.

Asos said the expansion of its Face + Body offering follows a hike in demand as a result of “viral TikTok trends”, according to its own research.

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