Analysis: Will The Hut Group’s IPO float or sink?

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The Hut Group has finally revealed its intention to float on the London Stock Exchange after many years of speculation. Retail Week analyses whether it will hit its punchy £4.5bn valuation and why it has chosen to attempt it now.

Yesterday, after the best part of a decade, one of the great City will-they-won’t-they stories finally reached a conclusion when Manchester-based online retailer The Hut Group (THG) confirmed its intention to float on the London Stock Exchange

The retailer’s target valuation has been set at a £4.5bn, an eye-watering number for a business that the average consumer may not have heard of. The etail group’s websites specialise in health and beauty, though it also runs nutrition and fashion businesses. Its businesses include Lookfantastic, MyProtein and Coggles as well as a host of product brands such as Espa and Illamasqua.

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