Analysis: What Glossier’s struggles reveal about the beauty industry in 2022


DTC beauty brand Glossier recently revealed that it would be laying off 80 employees – a third of its workforce. This is not the first spell of difficulty the brand has gone through since its founding in 2014. Retail Week examines what Glossier’s challenges mean for the beauty industry.

Last week, Glossier stated that it had informed its team it would be letting go of 80 employees.

A spokesperson for the brand told Retail Week: “This was a difficult but necessary decision. We’ve always been a people-powered organisation and are grateful to all of our current and former team members for their contributions to Glossier.

“We believe these changes leave us well-positioned as we continue to grow the brand long into the future.”

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