Following the acquisition of beauty guru Charlotte Tilbury’s eponymous brand by Spanish conglomerate Puig last week, Retail Week examines which independent beauty brands could be next on the hit list.
Social media is awash with disruptive beauty and skincare brands designed to shake up the industry and attract millennial and Gen-Z spend.
While names like L’Oréal and Estée Lauder still hold traction in the beauty world on their own-label merits, acquiring these Insta-famous brands now seems essential for growth.
With Puig fighting off L’Oréal, FMCG giant Unilever and Japan-based Shiseido to snap up Charlotte Tilbury, it has become apparent that many international players are looking to boost their portfolios with new acquisitions.
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