Analysis: Five things you need to know about beauty B Corp Natura

The Body Shop prof (3)

The Body Shop’s parent company Natura &Co has been through a tumultuous few years since it acquired Avon in 2020

A Brazilian retail group founded in 1969, today Natura &Co is a key player in the beauty market and one of the world’s largest B Corporations (a third-party standard requiring companies to meet sustainability standards). It houses four brands brought together by the commonality of “socially conscious beauty” and describes itself as fostering “real positive economic, social and environmental impact”.

Its Natura brand represents more than 56% of group sales, taking R$22.4bn (£3bn) in its most recent financial year ending December 31, 2021.

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