The furniture retailer, which sponsors the ITV soap, advertised the 10 per cent discount voucher within the show’s interactive service, which is available to satellite subscribers via the red button.
During the 13-day trial period, 30 per cent of viewers who requested a voucher went on to redeem it in a Harveys store. This figure peaked at 50 per cent on some days.
Harveys worked with mobile voucher specialist Eagle Eye Solutions to allow viewers to text in and receive a unique eight-digit code, which they could redeem against store purchases.
The voucher-redemption system linked to Harveys’ EPoS system and provided real-time reporting and tracking of vouchers.
Harveys marketing director Helen Vinken said: “The integration into our EPoS couldn’t have been easier, with no disruption at the point of sale or problems with our IT systems. Staff also found it very easy to implement in stores.”
She added that the retailer would use what it has learnt from the trial to drive repeat business and further sales opportunities.