Harvey Nichols’ new spring window at its Sloane Street store offers an eye-catching series of reasons for stopping and heading into the store.
With brightly coloured props and a rich purple backdrop, the window presents an alternative take on DIY, with white ladders and red ribbons acting as supports and cans of orange paint. It also affords the chance to glimpse the store’s more domestic side.
All of which fosters a sense of spring-cleaning, appropriate to the season and a call to shrug off the winter blues. Harvey Nichols is perhaps best known for its fashion, but with the ladder urging shoppers to head up to the fourth and fifth floors, this is a window with a real message, as well as promoting the Knightsbridge grand retail dowager’s homewares.
The only problem on the horizon might be the matter of whether the display dominates the products. But maybe this is part of its charm.
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