World-famous toy retailer Hamleys thrilled its customers with live magic in the window of its Regent Street store last week.

Magician Marvin Berglas and his team of magicians will give live performances in Hamleys every hour between 11am and 5pm on Fridays, Saturdays and Sundays until April 6.

Berglas’ magic makes objects mysteriously float, levitate and appear and disappear. The shows include interactive magic, where lights from the fingertips of magicians appear to penetrate the window out to shoppers on Regent Street.

Hamleys is carrying out a wide-ranging makeover of its flagship store’s ground and fourth floors.