A ‘roller girl’ from the 1970s, an astronaut and Wolf from Gladiators also appear in the grocer’s campaign.

Tesco is slashing prices on a host of staple products as it marks its centenary.

The supermarket giant’s chief customer officer, Alessandra Bellini, said: Our customers tell us that they feel the pinch after Christmas and we want to help by offering some great prices on popular products.

“So to celebrate our 100th anniversary, we’ve created the centenary advertising campaign that uses iconic cultural moments from the last 100 years to evoke nostalgia for our customers while also having a great price tag to match.”

The TV advert will launch tonight, alongside radio, social media and print ads.