The ad, which premiers today, also features a new Christmas-loathing character, Ebanana Scrooge, and is a take on the Dickensian yuletide classic A Christmas Carol. 

Alongside Kevin the Carrot, the animated story introduces viewers to a medley of fruit and vegetable characters, including Marcus Radishford, voiced by the England striker, Tiny Tom, Peas and Goodwill, and Kevin’s Dickensian family.