‘Was discount format Jack’s a waste of Tesco’s time?’

Jacks customer

When Tesco’s first Jack’s store opened in Chatteris in 2018 the Fenland town found itself in the unusual position of being a must-visit retail destination.

The debut of value format Jack’s was a big moment, seen variously as a capitulation by Tesco in the face of the relentless rise of Aldi and Lidl or a gauntlet thrown down to the discount duo.

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