Waitrose is set to extend a packaging trial to three new stores, after the success of its ‘Unpacked’ refillables concept in Oxford.
The grocer launched the trial at its Botley Road shop in Oxford in June this year, taking more than 200 products out of their packaging to “test how customers might be prepared to shop differently” with the aim of reducing plastic usage.
The trial, which was due to finish on August 18, has since been extended in Oxford and will also be rolled out to three new stores in Cheltenham, Abingdon and Wallingford over the course of the remainder of the year.
Waitrose said more than 7,000 customers responded to the trial in Oxford, and the findings “give the supermarket confidence that the concept can be a success elsewhere”.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.