Waitrose relaunches customer loyalty programme after doubling investment

Waitrose meat counter with customer

Waitrose is set to relaunch its myWaitrose loyalty programme after doubling investment in the scheme, calling it “our biggest initiative to add value” for customers in a decade.

The retailer said it will launch the new myWaitrose scheme from February 23, which will give customers “even more personalised offers and discounts” and provide members with “more flexibility, tailored offers and money off their weekly shop”. 

For the launch, all members will get 20% off service counter products “from shopping basket staples through to specialist products from small suppliers” each week.

The 20% offer will run from launch until March 14 on cheese, meat, fish and deli counters. From March 15 to April 19, the 20% offer will cover cheese, deli and fish Friday. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.