Waitrose will launch thousands of new and revamped products as it bids to keep its online shoppers out of the clutches and Ocado and Marks & Spencer.
The upmarket grocer’s long-standing deal with Ocado will come to an end in August, after the online retailer-cum-tech provider penned a joint venture deal with M&S.
The technology behind Waitrose’s online platform is currently provided and maintained by Ocado, while the supermarket chain also sells a selection of its own-label products on Ocado.com.
In a bid to maintain its online customers buying Waitrose products through those two channels, the grocer is working on 5,000 new or reformulated products, according to The Guardian.
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