Waitrose launches product overhaul in fightback against Ocado and M&S

Waitrose has launched Pick Your Own Offers

Waitrose will launch thousands of new and revamped products as it bids to keep its online shoppers out of the clutches and Ocado and Marks & Spencer.

The upmarket grocer’s long-standing deal with Ocado will come to an end in August, after the online retailer-cum-tech provider penned a joint venture deal with M&S.

The technology behind Waitrose’s online platform is currently provided and maintained by Ocado, while the supermarket chain also sells a selection of its own-label products on Ocado.com.

In a bid to maintain its online customers buying Waitrose products through those two channels, the grocer is working on 5,000 new or reformulated products, according to The Guardian.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.