Waitrose launches product overhaul in fightback against Ocado and M&S

Waitrose has launched Pick Your Own Offers

Waitrose will launch thousands of new and revamped products as it bids to keep its online shoppers out of the clutches and Ocado and Marks & Spencer.

The upmarket grocer’s long-standing deal with Ocado will come to an end in August, after the online retailer-cum-tech provider penned a joint venture deal with M&S.

The technology behind Waitrose’s online platform is currently provided and maintained by Ocado, while the supermarket chain also sells a selection of its own-label products on Ocado.com.

In a bid to maintain its online customers buying Waitrose products through those two channels, the grocer is working on 5,000 new or reformulated products, according to The Guardian.

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