Waitrose customers turn to cheaper products and freezing leftovers as costs bite

Waitrose & Partners generic shop image

Waitrose customers are not immune from the ongoing cost-of-living crisis, with millions turning to cheaper cooking oils, loose vegetables and freezing food to stick to budgets.

In its Food and Drink Report 2022-23, Waitrose found 72% of its customer base was “more mindful about what they’re spending”, while a third said they are actively “shopping around for bargains”.

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