Waitrose has struck a partnership with Hotel Chocolat to sell a selection of the retailer’s products in its supermarkets and online.
The upmarket grocer will give dedicated branded bays and gondola ends in its stores to Hotel Chocolat – the first time that Waitrose has entered into such a deal with a third-party business.
The spaces will stock 20 of the chocolatier’s products – a curated offer focused on year-round best-selling lines, rather than seasonal ranges.
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