Tesco has opted for a light show, giant Santas and lots of sparkle in its Christmas campaign which aims to focus on the little things that help customers in the festive season.
The grocer’s ‘Every Little Helps Make Christmas’ campaign features a brass band cover of Irene Cara’s ‘What a Feeling’. It shows customers going to great lengths to prepare for Christmas and Tesco staff helping them.
Created by Wieden + Kennedy, it debuts tonight during the final of ITV’s Downton Abbey.
The light show in Wigan at the end was inspired by Tesco customer Clair Hannah, who last year tweeted her disappointment that her local store didn’t have a green hat. In response, Tesco created a winter wonderland at the store and invited her and more than 800 local residents to enjoy the festivities and turn on the Christmas lights.
The show was created by the people behind the light show at the London 2012 Olympic opening ceremony.
The green hat will appear at more than 700 Tesco stores across the country.
Jill Easterbrook, chief customer officer at Tesco said: “Christmas is a wonderfully special time of year and we want to help customers in whatever way we can. Claire’s experience is just one example of how we’re doing every little thing we can to help make Christmas in fun and helpful ways. We’re with our customers every step of the way through the festive season.”
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