The Co-op has unveiled its Christmas TV advert which highlights the benefits of its vast store estate.

The adverts, which run under the strapline ‘Relax, Christmas is Just Round the Corner’, highlight that the grocer has “more stores across the UK than any other supermarket”.

The campaign will debut tonight during the Coronation Street ad break on ITV.

The Co-op Food customer director Andrew Mann said: “With a store in every UK postal area, we are literally ‘just round the corner’, and our convenient locations mean we really can take the stress out of Christmas shopping. 

“We are close by with a fabulous range of delicious, great-value Christmas food and party products, so our customers can spend more quality time with their families.”

Co-op Christmas ad