Tesco will offer its Clubcard holders discounts at the checkout on a host of products from next week to celebrate its centenary.
The grocer will slash prices by as much as 50% on selected items including coffee, pet food, televisions and F&F clothing products.
The discounts will start on May 7 and run until May 26.
Tesco said it marked the first time that a major UK supermarket had offered lower prices to members of a loyalty scheme.
Customers will be able to redeem the discounts at the checkout both in store and online.
Shoppers will be able to purchase an unlimited number of the discounted items, but the promotion is likely to be a one-off event as part of Tesco’s 100th anniversary.
Tesco chief customer officer Alessandra Bellini said: “Clubcard continues to be the most rewarding loyalty scheme in the sector. As we are celebrating 100 years of great value, we wanted to say a big thank you to our millions of loyal Clubcard customers with special lower prices just for them.”