Uber Eats and Asda kick off grocery home delivery partnership

Uber Eats

Grocer Asda has unveiled a new trial home delivery partnership with Uber Eats to offer customers “greater flexibility and access” to its products.

The trial, which rolls out this week from two Asda stores in Leeds and Birmingham, offers delivery in as little as 30 mins and is Uber Eats’ first major grocery partnership in the UK.

Asda said there would be no minimum basket size needed for customers to qualify for delivery and it would offer over 300 of its own-brand and branded everyday products including ready meals, fresh fruit, vegetables and a selection of beers, wine and spirits.

The grocer said if the trial is successful, the partnership “may be extended to more Asda stores later this year”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.