Grocer Asda has unveiled a new trial home delivery partnership with Uber Eats to offer customers “greater flexibility and access” to its products.
The trial, which rolls out this week from two Asda stores in Leeds and Birmingham, offers delivery in as little as 30 mins and is Uber Eats’ first major grocery partnership in the UK.
Asda said there would be no minimum basket size needed for customers to qualify for delivery and it would offer over 300 of its own-brand and branded everyday products including ready meals, fresh fruit, vegetables and a selection of beers, wine and spirits.
The grocer said if the trial is successful, the partnership “may be extended to more Asda stores later this year”.
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